First Week Showings: What to Expect from Your Realtor

Selling your home is a significant undertaking, and the first week of showings is crucial. Your realtor's actions during this initial period will set the tone for the entire selling process. This article outlines what you should realistically expect from your real estate agent during that critical first week, answering common questions homeowners have. We'll cover everything from initial marketing strategies to feedback collection and beyond, ensuring you're well-informed and prepared for a successful sale.

What Marketing Activities Should I Expect in the First Week?

A proactive realtor will hit the ground running from the moment your home goes on the market. You should expect a multifaceted marketing approach within the first week, encompassing:

• Immediate Online Listing: Your property should be listed on major Multiple Listing Service (MLS) platforms and popular real estate portals (Zillow, Realtor.com, etc.) within the first 24-48 hours. This ensures maximum exposure from the outset.
• Professional Photography & Videography: High-quality visuals are non-negotiable. Expect your agent to have professional photos and ideally, a virtual tour or video walkthrough, available with the listing. Poor visuals can significantly hinder showings.
• Social Media Promotion: Sharing your listing on relevant social media platforms (Facebook, Instagram, etc.) is a standard practice. Your agent should be actively promoting it to their network and potentially using targeted advertising.
• Targeted Email Marketing: Your agent should be leveraging their email list to reach potential buyers directly, especially those who have expressed interest in similar properties.
• Neighborhood Outreach: Some agents proactively contact neighbors or local businesses to spread the word about the listing.

How Many Showings Should I Expect in the First Week?

The number of showings in the first week varies significantly depending on several factors:

• Market Conditions: A hot market will naturally yield more showings than a slower one.
• Pricing Strategy: Accurate pricing is critical. Overpricing can deter potential buyers, while underpricing might lead to a bidding war but also leaves money on the table.
• Property Condition & Appeal: A well-maintained, attractively staged home will generate more interest.
• Marketing Effectiveness: Your agent's marketing strategy directly impacts the number of showings.

While you might not see a flood of showings in the first week, even a few quality showings are a positive sign. Your agent should be able to explain any low showing numbers based on market conditions or any adjustments needed to the listing.

What Kind of Feedback Should I Expect from My Realtor?

Regular feedback is vital. After each showing, your realtor should provide you with:

• Prompt Reporting: You should receive a brief report summarizing each showing, including the potential buyer's comments and their overall impression.
• Detailed Feedback: The feedback should be specific, not just vague generalities. For example, instead of "they liked the kitchen," a more detailed report might say, "They commented positively on the updated countertops and the ample cabinet space."
• Honest Assessment: Your agent should be honest about the feedback, even if it’s not entirely positive. This allows you to make necessary adjustments to improve the appeal of your home.

Should I Expect My Realtor to Handle All Communication?

Yes, your realtor should be the primary point of contact for all communication related to showings and offers. They'll manage scheduling appointments, answering questions from potential buyers, and handling any negotiations. This helps maintain a professional and efficient process.

How Often Should I Be in Contact with My Realtor During the First Week?

Communication frequency depends on your preference and the activity level. However, you should expect regular updates, especially after showings and if significant interest is generated. Don't hesitate to reach out to your agent with any questions or concerns you might have.

What if I'm Not Getting Enough Showings?

If you’re concerned about the lack of showings in the first week, schedule a meeting with your realtor to discuss:

• Pricing: Is the price competitive with similar homes in the area?
• Marketing: Are all avenues of marketing being explored effectively?
• Staging: Is the home presented in the most appealing way possible?
• Accessibility: Are showings being scheduled conveniently for potential buyers?

Open communication is key to addressing any issues promptly and adjusting the strategy to maximize showings.

Remember, the first week is just the beginning. A successful home sale requires collaboration and proactive communication between you and your realtor. By understanding what to expect during this initial phase, you can ensure a smoother and more effective selling process.